September - 2025
Vietnam Retail Market Research and 2025 Trend Forecast
An executive analysis of Vietnam's VND 4,148.4 trillion retail market, omnichannel distribution shifts, cashless payment momentum, and 2025 consumer behavior from AppotaPay.
Reports
Providing market reports about Vietnam mobile industry
Report
Market research
Report type
All
Year of report
All
Appota annually releases market reports covering industries such as marketing, game, advertising, e-commerce, digital payment, esports, mobile, etc. These reports are valuable and reliable resources for any related parties, startup communities, as well as foreign investors who are hoping to enter the Vietnam market.
July - 2015
State of Mobile Apps in Vietnam Q2 2015 Report
Analysis of 33M smartphone users, 79% Wi-Fi traffic, 200M+ downloads across mobile apps in Vietnam during Q2 2015, iOS 8 (39%) and KitKat share, Zalo's 30M users, and Adsota.
August - 2016
Vietnam Mobile Market Report Q3 2016
Analysis of the Vietnam mobile market in Q3 2016: 48.5M internet users, 25M mobile devices (52% Android, 20% iOS), 80% Zalo reach, live-streaming, Facebook Ads ($0.3–$0.8 CPI), and mobile payment conversion.
April - 2017
Vietnam Mobile Market and App Advertising Report Q1 2017
Appota and Adsota Q1 2017 Vietnam mobile market report: 44M 3G users, 72% urban smartphones, 80% Zalo reach, mobile games passing PC, and eCPM data.
September - 2025
Quang Binh and Central Vietnam Tourism Market Trends Report 2024
An executive analysis of Vietnam's VND 637.7 trillion tourism rebound, the Quang Binh tourism market across Central Vietnam, youth travel spending from 700+ surveyed travelers, and payment solutions from AppotaPay.
November - 2024
Vietnam Esports Whitebook 2022–2023
An executive breakdown of Vietnam's USD 5.78 million esports market, 618 active pro players, socialized SEA Games delivery, and five growth trends from VIRESA and OTA Network.
December - 2024
Vietnam Mobile Game Market Report 2024
An executive analysis of Vietnam's USD 800M+ mobile game market, domestic publisher performance, sub-genre shifts, and 2024 product design trends from Gamota.
January - 2024
E-Magazine 08: Education Marketing in Vietnam and Digital Enrollment Strategy
An executive analysis of Vietnam's USD 9.7 billion education spending growth, Edtech investment momentum, regional school-choice behavior, and enrollment CRM frameworks from Adsota.
September - 2024
Vietnam Tourism Market Research and 2024 Trend Analysis
An executive analysis of Vietnam's VND 436.5 trillion H1 2024 tourism recovery, 97% cashless traveler preference, social creator influence, and six emerging travel trends from AppotaPay.
April - 2022
Adapting to COVID-19: Retail and E-Commerce Strategy in Vietnam
An executive analysis of generational shopping shifts, marketplace livestream competition, gaming ad partnerships, and retail adaptation strategies from Adsota.
November - 2022
E-Magazine 05: Holiday Marketing in Vietnam and Post-Lockdown Customer Reconnection (2021–2022)
An executive analysis of post-lockdown consumer spending shifts, multi-generational digital touchpoints across 72 million social users, and 4-step Gaming Influencer execution from Adsota.
July - 2022
E-Magazine 04: Webinar Marketing Strategy and B2B Lead Conversion in Vietnam
An executive analysis of Adsota's 330+ business survey in Vietnam, 40% webinar attendee-to-lead conversion benchmarks, a 3-stage execution playbook, and 5 operational risk controls.
June - 2021
E-Magazine 02: Adapting to COVID-19 — Online Delivery and F&B Marketing in Vietnam
An executive analysis of 92% food delivery app adoption, 62% home-dining shifts, cloud kitchen models, and creator livestream frameworks for F&B brands from Adsota.
March - 2022
E-Magazine: The State of Gaming Creators in Vietnam
An executive analysis of gaming creators in Vietnam from Appota and OTA Network: 75.8% Gen Z viewership, five monetization models, booking rate benchmarks, and MCN ecosystems.
June - 2021
Vietnam Esports Whitebook 2021
VIRESA and Appota Esports' inaugural annual whitebook mapping Vietnam's 18 million esports players, 10,000-user Gen Z survey, nine-pillar value chain, and SEA Games 31 roadmap.
May - 2021
Vietnam Mobile Application Report 2021
An executive analysis of Vietnam's 60.88 Mbps mobile broadband, smartphone behavior, mobile gaming, in-app ad eCPMs, e-wallets, and B2C e-commerce in 2020–2021 from Appota.
October - 2020
Vietnam Mobile and Smartphone Application Market Report H1 2020
An executive analysis of Vietnam's 50 million smartphone users, 40 million mobile gamers, USD 211 million mobile ad spend, and VND 4.9 quadrillion digital payment surge in H1 2020 from Appota.
December - 2017
Vietnam Mobile Market Report Q3 2017
Analysis of 53 million internet users, 46% smartphone penetration, the 33-app monthly lifecycle, local game publisher share (26.22%), the Lazada vs. Shopee race, and 88% COD payments in Vietnam in Q3 2017.
May - 2020
COVID-19 Crisis: Business Impact, Consumer Shifts, and Recovery in Vietnam
An executive analysis of revenue shocks across 89% of Vietnamese businesses, homebound digital consumption shifts, and a three-phase brand recovery roadmap from Adsota.
February - 2020
Vietnam Digital Advertising Market Report 2019
An executive analysis of the USD 284M Vietnam digital advertising market, 67.1% mobile ad share, industry spend breakdown, and 2020 media trends from Adsota.
June - 2019
Vietnam Mobile Marketing and Game Report 2019
An executive analysis of APAC's lowest CPI benchmarks, USD 411.06M mobile ad spend, USD 365M game store revenue, Gen Z gamer habits, and Q1 2019 device data.