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In-depth research and guides on Vietnam's mobile gaming and esports market, game publishing, user acquisition, LiveOps, and monetization strategies.

Gaming

Mobile Game Soft-Launch Checklist: Preparation, Metrics, and Launch Decisions

A mobile game soft-launch checklist covers five pre-launch workstreams—engineering, telemetry, payments, legal compliance, and live operations—before opening a limited release. This controlled phase validates client stability, D1/D7/D30 retention, and Net LTV before committing major user acquisition budgets. Decisions to launch commercially, iterate, or sunset the project must follow pre-agreed cohort targets.

Corporate & Digital Economy

Appota Partners with VNU-USSH on Digital Skills Training and Recruitment

Appota partners with VNU-USSH—the University of Social Sciences and Humanities, Vietnam National University, Hanoi—under a Memorandum of Understanding signed on October 24, 2026 in Hanoi. The agreement connects academic education with enterprise practice in digital entertainment, expanding learning, internship, and career opportunities for students.

Gaming

Gamota Signs MoU with LDPlayer for Strategic Cooperation at ChinaJoy 2026

Gamota signs MoU with LDPlayer under a strategic partnership exchanged on July 30, 2026 in Shanghai, China. The signing ceremony took place alongside the ChinaJoy 2026 digital entertainment expo. The agreement establishes a joint framework to optimize mobile gameplay on PC and expand global player distribution channels.

Gaming

Gamota at Vietnam Game Awards 2026: Six Recognitions Across Publishing and Game Development

Highlights for Gamota at Vietnam Game Awards 2026 include six honors spanning game publishing, Gabros Studio, and live game communities. Held on May 8–9, 2026 in Ho Chi Minh City during Vietnam GameVerse 2026, the festival also drew players to Gamota's booth with over 10,000 exclusive gifts.

Gaming

EGDC Company Tour at Gamota and Appota Connects HUST Students with Commercial Game Production

The EGDC Company Tour at Gamota and Appota took place on May 5, 2026 for the Enthusiast Game Developer Club from Hanoi University of Science and Technology (HUST). Visiting students observed workplace culture and digital entertainment operations firsthand. During the session, Gabros Studio leadership shared practical perspectives on game production and engineering mindset.

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