Gaming
Mobile Game User Acquisition Channels in Vietnam and How to Measure ROAS
Mobile game user acquisition channels in Vietnam span four core pillars: paid ad networks, gaming creator livestreams, local community hubs on Zalo and Facebook, and App Store Optimization (ASO). Rather than optimizing for raw Cost Per Install (CPI), UA teams must track D1, D7, and D30 cohort Net ROAS through an MMP reconciled against server-side payment records.
