Marketing & Creator
Brand Safety in Creator Marketing Campaigns: Controlling Risk Before and After Publication
Protecting brand safety in creator marketing campaigns requires a three-gate governance system spanning pre-contract vetting, contractual message guardrails, and post-publication monitoring. Under Article 15a of Vietnam's amended Law on Advertising No. 75/2025/QH15, the sharpest risk comes from KOCs improvising unverified product claims or omitting ad disclosures.
