Gaming
Mobile Game Soft-Launch Checklist: Preparation, Metrics, and Launch Decisions
A mobile game soft-launch checklist covers five pre-launch workstreams—engineering, telemetry, payments, legal compliance, and live operations—before opening a limited release. This controlled phase validates client stability, D1/D7/D30 retention, and Net LTV before committing major user acquisition budgets. Decisions to launch commercially, iterate, or sunset the project must follow pre-agreed cohort targets.
